China Lip Balm

Is this still the same product without the packaging? As the saying goes - look at the matter, and without a well-designed product is difficult to sell regardless of the quality of their other attributes may be. Indeed, packaging design represents what the brand stands for all the other elements of the brand's visual identity to, and in some cases the packaging is almost as important as the product itself. After all, it would be Coca-Cola bottle without her famous?

In China, as in other markets, packaging design not only function to protect the product and explain its attributes and benefits, but also the role of consumer redress. Studies show that buyers generally purchase decisions at point of sale. To successfully help sell the product, the package needs to differentiate and characterize the product and, ultimately, be part of the experience of the product.

But how the package help the brand to engage and attract Chinese consumers? What are the factors to be considered in designing a truly distinctive packaging for the Chinese market?

This article looks Labbrand packaging design impact on businesses operating in China and in particular issues responsible for the brand of products to consider before falling into the trap "cultural" and develop a package that gives differences between China and Western markets.
We will examine the elements of packaging design in the order of a client may be perceived: color, font and label images, patterns and shapes and materials.

Selecting the color palette for the package has a lot to do with the success or failure of a product brand. In fact, color plays an important role in the purchasing decision of consumers. People use a little more than a minute to form an opinion on a product they see for the first time, and much of this decision is based on color only. Thus, the intelligent use of color in packaging design can help not only to differentiate the product from its competitors, but also affect moods and feelings and, finally, attitudes towards a certain product.

"We all involuntary physiological reactions and psychological colors we see," the Chicago Institute for Research in color, a group that gathers information on human responses to color, then sells it to the industry. "The color ... an impact on our appetite, sexual behavior, the life business and leisure," said Eric Johnson, head of the Institute of Research Studies.

In fact, the same color can be perceived very differently in different cultures. For example, the green does not enjoy popularity in Japan, France or Belgium, if you can see on the packaging for consumers Turkish and Austrian. People from Islamic cultures react negatively to yellow, because it symbolizes death, but as green as this is supposed to help fight disease and evil. Europeans associate black mourning and tend to prefer red, gray, green and blue. In the Netherlands, orange is the national color and can be used to ignite nationalist feelings.

The colors have a strong meaning in Chinese culture as well. Yellow as the color that was only for the emperor to wear, and red as a symbol of happiness and good luck, the two colors are very powerful for the design of the packaging of products for this market of a country . However, this does not apply in every product category: Chinese consumers are generally appealing these colorful and bright for food, but tend to prefer white and pastel colors for personal care and household items.

For example, General Mills adapts the colors used on packaging of products suitable for the Chinese market by using light and f.